Print on Demand has been a hot button topic for years within the printing industry. The rise of digital printing and the ability to print jobs with very quick turnaround times have helped self-publishers turn their creative projects into a work of art. There are a several categories that are often put under the print on demand umbrella:
Print to Stock, or short run printing, is probably the most common form of digital printing, and offers a wide range of advantages. Print to Stock refers to printing only what is needed. This method has become extremely popular in the book printing market as traditional publishers and self publishing authors look to reduce inventory, and join in green initiatives to reduce waste. Digital book printing allows publishers to print what they need, when they need it, with short turnaround times and unit prices that compare favorably to large offset print runs. Print to stock combines the best of all options for self-publishers: Quick turn-around, affordable pricing, and quality printing.
One-off printing refers to printing one book at a time after the order is placed by the end consumer. There is no physical inventory, only virtual inventory, meaning a book is never out of stock or out of print, and can be printed in a timely manner. Obviously the advantage of never warehousing or wasting pre-printed books is a real advantage, and in certain cases can provide real cost savings. The most common use of this type of program is for titles where the volume is relatively low, and the demand is very much unknown. It can also be very valuable for out of print titles to bring them back to life and capitalize on a lost revenue stream.
Regardless of which method of print on demand you are looking to use, finding the right print on demand printer is crucial. Gasch Printing specializes in working with customers on an individual basis to help you determine what print model is best for your needs. Contact us today to learn more about Print on Demand options, and how you can save money by printing smarter.