We recently sat down with Stephany Greene, Author of Stephany’s Style Secrets: 7 Steps to Live and Dress Your Best. Stephany has been active in the fashion industry for over 25 years. Her background includes positions with the National Football League, BET, and Essence Magazine to name a few.
With her help we were able to create this “How-To List” for writers looking to put their publication on overdrive. Stephany was able to get her book published and printed within a year! She shares “Print My Book” story with us here:
This way someone can hold you accountable. Stephany Greene had a special case, but it got the job done. She received a call one day to speak at a conference on blogging and they also wanted to give her the opportunity to discuss her upcoming book. The problem was she wasn’t finished her book. Greene explains more:
This meant that all of a sudden I had less than five months to finish…it forced me to have to finish the book and have to really, really put my writing into overdrive.
I spent about a month while working full time basically writing all night, every single night, until I would basically fall asleep at my computer. That’s when my side of the writing was finished, probably about a month and a half before the actual event.”
In Stephany’s case she was held accountable by over 300 people, which was the driving force to her all-nighters that led to completion.
Another takeaway: If you have an internet following, use this as leverage to get your audience excited and interested in your upcoming book.
Having an agent can be great. They already know the industry and usually have efficient contacts; they can lead you down the right path to make the right decisions. However, be choosy and make sure it is someone you trust. Stephany was forced to jump through a lot of hoops as a result of selecting the wrong agent, and it had a negative impact on the process.
I was very flattered at the time. About a year into that process, I didn’t look for another agent at all because I was remaining loyal to her. She ended up saying she was overwhelmed with her new position and she couldn’t continue to take my book on.
I was devastated. She dropped it.”
Many authors experience this with book agents. It is not uncommon for an agent to stop contact without explanation. Save yourself the heartache and time. Talk to other authors, ask them who they’ve worked with and go from there. More often than not, this is why most people have resorted to self-publishing. To put the success of their book into their own hands, they often look to themselves for the “Print My Book” solution. On this particular project, Stephany had to abandon the book altogether, because too much time had passed, and the topic was no longer relevant.
Stephany explains more:
If you want your book to be published by Stephany Green publishing house, or ABC Publishing House, or named after your company’s name, then you have to own the ISBN number and the Library of Congress number in order to put your name on it.”
Greene had to face her ego when she decided to ditch a concept she had been working on for 15 years. She had to be upfront with herself that her topic was dated. It took so long to get published, due to her up and downs with multiple agents, that by the time she decided to take the self-publishing route her topic was no longer going to hold an audience. By realizing she needed to move on, it led to the completion of her latest book.
Know when to let some ideas go. Always be honest with yourself. Don’t wait until you’re down the rabbit hole writing a book that won’t give you the satisfaction you desire, or the audience information they can.
Remember formatting is an important part of printing, and not all printers will help you out.
Instead of expecting a Word document to be sent to the printer to edit and format, unless you pay an extra fee, you have to submit it to them exactly how it’s supposed to look. Then that took a little while because I had to find someone who is a really good editor, and they edit it down to a really beautiful and easy to read layout.”
Don’t be nervous, you’re a charming author. You can easily make friends with a designer.
Keep in mind that your illustrator/graphic designer can be your biggest asset to your book, or your biggest mistake. Choose carefully. Just because someone says they can work Photoshop doesn’t mean they’re what you’re looking for. However, there is another side of that coin as well: they do this for a living; just because you’re an awesome writer does not mean you know best when it comes to design.
Picking the perfect designer might take a while. Have patience with each other and nurture that relationship because whether you like it or not, people do judge books by their covers.
He and I remained friends for years. He’s really, really, really talented. I contacted him and supervised the whole directing of the graphic designer part to design the book cover.
…It was important for me that the book looked just as professional as any competitor’s book on the bookshelves at Barnes & Noble and Borders at the time. I didn’t want my book to have that amateur, homegrown look that a lot of self-published authors sometimes were stereotyped by.”
As the author, you cannot be the sole proofreader of your book. It needs a fresh set of eyes. Usually, English majors are looking for experience anyway, and they will be a little bit cheaper. Stephany went this route, and had amazing results.
Luckily one of the many reasons I chose them is they’re only 45 minutes away from where I live, so I took my son, seven at the time, with me to pick up the books. I wanted him to see in person what that process is like, what the factory looked like. Then he could maybe understand what his mother had been doing when he’d wake up and find me sleeping on the sofa in front of my computer, or at the table in front of my computer.
It was by far one of the best career experiences of my life to actually pick up that book and see it in hard copy. I thanked Jeremy, Terry and Joe at Gasch, but when I got into the car I was shouting with happiness in the car. It was just so fun to finally have that book in front of me. It was great, really, really great.”
We would like to thank Stephany Greene for her interview and working with Gasch. To learn more about Stephany and her book, you can visit the book website and order a hard copy, or reserve an eBook.